Seasalt Bowline Jacket £140, Des Petites Hauts Bibli Cardigan €159, Clarks Orla Andie Boots £180, Sambonet Terra Cotto Saucepot £52 at Heals, Wild & Wolf Enamel Bowls £27.50 at Baltic Shop, John Lewis Nordic Carafe £12 and Tumblers £4 each
It's September and already all-go with us. Here are my 'undo-able' to-dos for the month:
As we start to build up to the month of December, I've a long list of pages to optimise. I'm starting with really key pages now: pages of products that are integral to customers festive activities. Depending on what industry you're in that could be gifts, items for entertaining, decorations, party-wear... Then, I'll do some more tangential pages and return to core areas in a month or so, to make them fresh and even more relevant, and to look after any new products.
This year, I already have the end of December at the back of my mind as well - how pages can be adapted to meet the very different demands of the Winter sales period.
This year, I already have the end of December at the back of my mind as well - how pages can be adapted to meet the very different demands of the Winter sales period.
I haven't managed to make much progress on my compendium of great merchandising ideas - I think I need to set aside an hour or two each week for recording anything I've spotted, browsing for more examples etc...
We are wanting to review our 'review processes' soon too: take a look at what it is we currently esteem to be a success and how we measure degrees of success. Merchandising can achieve lots and lots of different things - improving sales, improving product views (and I say improving not increasing because sometimes you might not be going after volumes), increasing profit, creating a particular aesthetic-impression (one consistent with bricks-and-mortar stores, for example)... And you can measure in lots of different ways - you can consider individual products, you can consider pages as a whole, you can consider areas of pages (e.g. the effect generated by the first three rows, or the top right-hand product).
The processes we have in place now are good, but it's important consider other options or improvements.
The processes we have in place now are good, but it's important consider other options or improvements.
Well, have a lovely week. I'm hoping to write some more about the first of my to-dos - to give a bit of an insight into how I'm thinking when I'm merchandising at the moment - so hopefully, it won't be too long before I post again.
Mari x
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