Tuesday, 11 August 2015

Month in Online Merchandising : August

(Clockwise from top left) Ilcsi Apricot Gel Mask (from cultbeauty.co.uk) £30, Mango Textured Cotton Blend Dress £59.99, Ilcsi Sour Cherry and Blackthorn Gel Mask (from cultbeauty.co.uk) £30, bohemiadesign.co.uk Embossed Enamel Bowls from £8.95, A Lot on Her Plate recipe book £25

August is a slightly strange month. The run up to Christmas is extremely busy in retail, so you feel you should be taking some holiday now - it's sunny, it's the last time when you're really completely free to take time off, and you need to build up a reserve of energy for the months of September, October, November and December. And yet, a lot of people seem to take multiple, short breaks, maybe because, though comparatively it's less busy than September, it's not quiet - there are always meetings to attend, projects to work on, etc. August feels as if it's a month of coming and going.

In the midst of this transience, here's what I have planned:

- Some forecasting for seasonal offers/promotions - Halloween, Christmas, New Year...
- Making sure my pages chime with the tones of late summer - with the desire to picnic, or to dine al fresco, to cook with summer fruit and veg, and buy fresh flowers, to camp (at festivals, or somewhere more remote), to daytrip, to do implausible things like attend outdoor, nighttime film showings!
I'll be prioritising products that are practical for these sorts of activities, materials that are colourful, airy and light or hard and cooling.
- At the same time, trying to make certain pages more autumnal, with a focus on more muted colours, shades towards russets and plums, denser, cosier fabrics and so on. Items that are useful if you are lounging at home - reading, watching something, cooking - or if you are outdoors in slightly cooler, crisper weather, will be given more attention.
- Some competitive shopping and making a compendium of any interesting range presentation ideas I find.
- Throwing a launch party for a strategy I'm involved in communicating to my colleagues.

Hopefully, I'll manage to snatch enough time!

Well, have a great week!

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