Saturday, 22 August 2015

Berlin II - Web Merchandising Case Studies and Examples

Plip, the Umbrella Man by David Sire and Thomas Baas 14.90€ (from Gestalten), Premiata Sneaker 142.10€ (from 203€), Umasan Y-Shirt 179€, Lumi Venla Pouch €89

I was back in Berlin last week (see my first post about Berlin here) and visited Bikini - a 'concept mall' in a striking '50's building overlooking the city's zoo.

I loved it - I could have marvelled at the architecture and browsed the fashion and homeware brands for hours! And in adjoining buildings, I could have taken in a film at the Zoo Palast cinema, recharged at the 25Hours Hotel or even rented an office!

Looking at their website, as a virtual tourist, I found a clear list of shops and an informative page devoted to each. Some photographs might have made me even more inclined to visit. A clear floorplan was helpful though.
On the attractive homepage, a couple of newer shops and restaurants were highlighted.

The 'What is Bikini Berlin?' section gave an impressive level of detail on the history of the Bikini complex. (Out of interest, Bikini comes from a nickname given to the mall building in the 1950's - its two tier architecture reminded locals of swimwear!) There was also a well-hidden link to an online shop selling mall merchandise.
This page was accessible through two top bar links.

An Events and a Blog section provided reasons to keep returning both to mall and website. Services gave you all the information you needed about location, opening hours, restaurants and possible tours.

The collage above shows some of the items that grabbed me.

Have a lovely weekend!

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