Tuesday, 16 June 2015

Lisbon - Web Merchandising Case Studies and Examples

Sennes Esperer por Coat 255, Madara Soap and Facial Masks at Organii, Encosta-te a Mim Cushions, Caulino Wall Balloon €130

I have been meaning to mention a couple of Portuguese brands. We were lucky enough to spend a week in Lisbon recently, you see. I think they're worth taking a look at online, and it would definitely be a shame to miss them if you're ever in the area.

First of all, Embaixada and Entre Tanto in Principe Real. Both are old palaces (Entre Tanto dates from the 17th century, while Embaixada is 19th-century, neo-Arabian fantasy!) in which each airy room is occupied by an exciting small brand.
Some of the ones to look out for are -
Urze - selling branded wool (including burel) and linen items from Manteigas, in the Serra d Estrela mountains. One brand, Sennes, has a minimal, but highly inspiring site, promoting and selling their outerwear and bags.
Organii - which sells organic cosmetics and baby products, from brands including Latvian Madara, Australian Nvey Eco and Irish Voya. They have a friendly, commercial site. 
Mimolab - a children's event organiser, also selling some toys and textiles. Browsing their true-to-brand website is lovely experience.
Antiflop - an artful scarf and shirt shop.
Encosta-te a Mim - producing cushions in the loveliest of colours.

Both Embaixada and Entre Tanto have clear websites, with comprehensive lists of their brands, and glossy images.

Second, Baixa-based Caulino. This is a studio creating and displaying striking, sometimes challenging, ceramics, as well as offering workshops and holidays to the neophyte and the more experienced. Again, their site is clean, with rich images, and a simple, well-merchandised shop.

Lastly Cork & Co, in Bairro Alto, with its cork collection ranging from handbags and jewellery, to design pieces like lighting, tableware and furniture, and Vista Alegre, a historic, yet modern, Portuguese luxury brand.

Lisbon is a beautiful, pastel-painted, tile-covered city. The food (pregos, bacalhau and chickpea salads, chourico, natas...), the wine (the Duoro, Alentejo, Vinho Verdo, the Port) is all so flavoursome! It's near the sea, near the mountains, and its slightly slower, mediterranean pace allows you to really unwind. I'd recommend it to absolutely everyone!

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