Saturday, 21 February 2015

14th Feb

Julianne Silk Cami and Short £45 and £39, Catherine Tough, Lambswool Gold Elephant Socks £22, Simone Perèle Joy Bra and Shorts £70 and £45 , Wacoal Embrace Lace Chemise £51, Mimi Holliday Flamingo Bra and Knickers £40 and £39, Eberjey Playsuit £72, Cos Cashmere Socks £17

I'm working up to a post about what I saw in Berlin, but, in the meantime, I thought I'd offer some thoughts on a lingerie site and the merchandising they went with before Valentine's Day. I looked at their mobile site, not their desktop, so that you're aware.
First category offered on the homepage was, naturally enough, Valentine's.
Then you had Lingerie, Dd+ and Erotic.
I feel they could perhaps have prioritised the links Sets (their set finder tool is good) and Gifts (they have a great asset that suggest gifts for different personality-types (luxury-lover, someone who appreciates home comforts...) and different occasions (from wedding to date-night - I've not been getting gifts on date-night - going to have to have a word!) 
If you navigated through to Lingerie, Babydolls, and Basques, Bustiers & Corsets were both above Bras - which seemed quite Valentine's-relevant. There were also links to News, Trends and SS15 Collections - if you were in need of some inspiration.
In the News section, I didn't feel there was a Valentine's focus - the top products were more 'everyday', than 'special'. In the Nightwear News, the products at the top were mainly jersey and very casual.
Good sorting/filtering  made up for the lack of initially relevant ordering. You could sort according to price, brand, rating, popularity and newness. And you had the option to filter by size, colour, material, cup (padded/nonpadded/underwired), if the article came in a set....
So all in all, it would have been a pleasant, if not impeccable, experiencing purchasing a gift for a loved one on this site. Hope you had a good Valentine's!

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