Tuesday, 13 January 2015

New Resolutions 2

Sweaty Betty - Om Yoga Vest £45, Virasana Yoga Bra £38, Dynamic Yoga Leggings £65; Marks and Spencer - Reflective Jacket £55, Gym Slim Sports Bra £28, Graphic Print Leggings £25; Ballet Beautiful Wrap Top £ 145, Live the Process Sports Bra £60 and Paneled Printed Leggings £105 all at Net-A-Porter

Just after Christmas, I discussed my resolutions for the next year at work. New beginnings seem to be top of everyone's mind right now. All the retailers are talking about detox diets and exercise regimes, kicking bad habits and picking up new skills, purging and enriching...

I've been revisiting all my pages and finding lots to improve upon. What felt right in the autumn just doesn't now (circumstances change of course, and the changes you make, bring about the need for more changes). New opportunities have opened up. And, while some pages have less potential at the moment, they can still be tidied up and put to bed for a while.
Lots to be getting on with!

I wanted to see if I could spot any other merchandising that was starting a-fresh this spring -

First, a book-seller: I compared their current homepage to their homepage in early December. Certain things remained the same, certain things had changed.
They led with the same four categories - Children's, Fiction, Crime, and Food and Drink - and the same images represented these categories. After this however, 4 'New & Bestselling' volumes replaced 8 'Christmas & Best-sellers'.
Both pages ended with 4 'Favourite' books and 8 Category links (to Gifts and some non-book departments), but since December, 3 Books of the Month have been inserted before the 'Favorites'.

At the moment, several of the featured books have a healthy-eating focus. There's also a noticeable presence of film-related books - because it's Awards Season, no doubt. This was not the case before Christmas.

Currently, a carousel sends you to a page dedicated to New Year's New Starts - with some recent releases at the top and then links to healthy eating, money and DIY, travel guides, language tutorials, even juicing and non-alcoholic beverage books!
The first product on the Food & Drink page is about 'The Art of Eating Well'; on the Home & Gardening page it's 'The Life-changing Magic of Tidying'!

Second, a supermarket: when I looked at their site at the start of December side-by-side with their site now, I saw similar categories but different images - spring flowers instead of wreaths and red bouquets, glasses of rose instead of flutes of champagne. Healthy-eating tips, ways to save money on food and nutritious recipes replaced links to Christmas products, decoration inspiration, gift guides and festive recipes.The carousel contained deals, deals on healthier ready-meals and even a month weight-loss regime.
Products you could consider 'healthy' - ingredients, snacks and meals - are pretty prominent throughout the site. Links to Muesli & Granola and Couscous have the same level of focus as Flour and Oils & Vinegar. Subcategories such as Specialist & Health Food appear much higher up drop-downs than I would have expected.

I also considered some sports brands - which presented new collections, particularly winter running ranges, along with ways to get fit and platforms for sharing exercise-experiences.

Department stores featured links to and content on fitness; while health and beauty stores had offers and rewards on health products.

In the collage above, you can see what I would pick, if I could splurge on some new kit to support my get-fit resolution!

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