Saturday, 13 December 2014

Holidays are coming...

Wooden House Decoration £3 John Lewis, Tomte Grankvist £23 for 3, Paper Twirl Decorations £14 for 6 Designers Guild, White and Red Bauble £5 Madam Stoltz at Skandium; Geometric Shape Decorations £4 House Doctor at Tate Modern, Multi-Coloured Baubles £8 for 6 Debenhams; Glitter Tree Decoration £3.50 John Lewis, Coloured Jute Baubles £9.99 for 3 Zara, Deer in Snow Glass Bauble £4 Paperchase

So Christmas is nearly upon us again! I for one can hardly believe it, but then I have been very busy at work over the last month and a half, merchandising as many of my pages as possible. 

It was a little hard to know where to start, since every page could do with some attention and there was no way I could see to them all.

Marketing strategy led me to focus on certain seasonally-relevant areas (wintery products, products that make good gifts, products that lend themselves to celebrations). I definitely did my best to look after key Christmassy pages.

At the same time, I didn't want to neglect other important departments just because this isn't meant to be their time of year. So I identified pages with potential and spent time working on them too. I also tried to maintain the pages that were already performing well - you can't let them lose their lustre. 
When selecting these extra sections to merchandise, I was looking for pages that weren't growing commensurately to the website/to their category and for pages that were outstripping average.

There are still whole areas I haven't been able to touch, though I wish I could have.

So it's been very much a matter of splitting myself and not spending too long on one thing.

And on that note, I should probably get on with some of my own Christmas preparation. Presents to buy, cards to write, outfits to pick, meals to plan - oh, how I love Christmas!

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