Sunday, 31 August 2014

And fresh p-p-pages

Muuto (at Wood Table Lamp £135, Hay (at nest) Colour Domino Set £39, French Connection Tray Coffee Table £190, Next Bamboo Vase £25, H&M Wood Tray £14.99

Last week, I started properly merchandising in my new position. 

A small professional re-orientation means I'm now working on e-commerce, so - in some respects - my efforts will effect customers more directly and their efficacy will be more immediately measurable.

I can't expect any really reflective results from the pages I've worked on for four to five weeks. But I've been checking them compulsively over the weekend (nothing should have changed, but I couldn't stop myself!) 

And I'm very excited (and simultaneously a bit anxious) to see initial sales tomorrow.

I'd like to compare sales since to sales before I remerchandised. But I will check sales overall, and sales of similar products, for the same periods - because your figures natually fluctuate.

 I could compare this year's sales before and after my merchandising to last year's sales for the equivalent periods. And I could look at actual and forecasted sales for the days after I merchandised.

This should tell me if its starting off on the right foot anyway. Exciting!

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