Tuesday, 22 April 2014

I recently read an article about a high-street brand that is giving its stores access to live sales data - so that they have visibility of best-sellers elsewhere, can ask other stores who they're selling what to perhaps, and maximise their own potential.

I was thinking of ways to achieve something similar, without huge investment in IT infrastructure.

Perhaps you could calculate each store's best-sellers each week- by value and by unit, because the little, frequent, or add-on, purchases are important - and distribute to the managers. At the end of each month, you could do the month's best-sellers as well as the week's best sellers and ask managers for a comment - if they've been using any techniques in particular to achieve these sales, etc.

I think this could really stimulate sales. And hopefully the means would be its own metric - if you saw best-sellers spread from store to store, you could see it was having an effect.

The bank holiday weekend gave me a much appreciated rest. At the end of the week, I was reading about an amazing treatment in Lush Spasp - the Hard Day's Night treatment. It's a full-body ,Shaitsu-inspired massage, performed to the sound of some brilliant Beatles covers (you can have a listen, and find more details, here), while you're in really comfortable pyjamas. Afterwards, I believe you are given a cup of tea, a biscuit and a bath bomb.

I tried to recreate something similar at home - lazing around in loungewear, listening to music, having lots of tea and demanding a back rub from my boyfriend. The below paints the picture (glamorised in some aspects, of course!). Hope your weekend has been just as busy or just as relaxing as you wanted.

Equipment Lilian Silk Pyjamas £430, Zimmerli Men's Pyjama Trousers £85, Lush Strawberry Feels Forever Massage Bar £5.75, Lush Blackberry Bath Bomb £2.95, Royal Copenhagen Blue Fluted Plain Cup & Saucer 89€, Pukka Detox Tea, Pink Wafer Biscuits

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